Our Projects
See some of our work in action!
Personalised CRM.
Revenue & engagement boost for Purely Diamonds.
The Challenge
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Purely Diamonds had no automations & limited internal resources.
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Email channel used only for occasional broadcast campaigns.
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No welcome series for new subscribers to introduce the brand.
Objective
Build out personalised email communications to improve engagement & conversions.
Strategy Highlights
A three stage approach:
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Gather more preferences. Capture customer interests to enable segmentation.
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Build out automation series. Welcome journeys, follow ups, and tailored product recommendations.
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Optimise. Refine timing, messaging, and audience targeting for continuous improvement.
The Results
Clicks up 23% despite sends being down 29% (due to fewer, more targeted sends).
Personalisation impact:
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Open rate +31%
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Click through rate +72%
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Conversion rate +165%
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Revenue per email +165%
From Squarespace to MailChimp
Streamlining email marketing for The Living House
The Challenge
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The Living House were using SquareSpace email marketing functionality which lacked automation capabilities.
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Email build process was time consuming.
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Limited internal resource for campaign creation & maintenance.
Objectives
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We advised a migration to a more robust email marketing platform to:
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Expand functionality.
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Improve email build process.
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Automate repetitive tasks.
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Free up internal resources for higher value client engagement.
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Project Outline
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Migrated CRM and email marketing operations.
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Implemented an updated Welcome Flow.
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Created foundational automations for recurring campaigns and follow ups.
The Results
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Full migration to MailChimp completed without data loss.
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Improved onboarding.
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Time savings from basic automation, enabling the team to focus on strategic client work.
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Easier email builds, reducing campaign setup time significantly.
Game, Set, Match.
Data Led Growth for Golden Age of Tennis.
The Challenge
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Despite having data, the Golden Age of Tennis team struggled to extract insights needed to inform strategy to drive retention.
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Requirement to better understand their customers.
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Lacked in house expertise.
Objectives
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Unlock value from existing data.
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Identify opportunities to improve retention & lifetime value.
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Translate insights into clear, actionable recommendations.
Output
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Customer Insights Report: analysis of purchasing patterns, engagement levels & retention drivers.
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Automation Plan: a roadmap for leveraging automation to personalise communication & streamline customer journey.
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Strategic Recommendations: prioritised actions to improve customer experience & support long term growth.
The Results
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Timely Impact: insights delivered during the brand’s peak trading period, enabling immediate action.
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Deeper Customer Understanding: clear visibility of key behaviours, preferences and retention opportunities.
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Retention Roadmap: practical steps to build loyalty & driving sustainable growth.